Givì Lulù brand is an exclusive project developed
by the historically acclaimed Italian textile company,
Vittorio Ursini & Son.
We have been producing linens and home textiles since
1928 with love and care, inspired by our Italian traditions,
we have been developing daily the experience
necessary to create superior, unique and innovative
The color white distinguishes and defines our brand
with all its different shades and accents to tell our story
from the very beginning.
For us everything begins with the purity of the cotton
flower, opening the doors to a beautiful world of
elegance that is Givì Lulù, where every accessory for
the home becomes a precious personal experience.
WE BELIEVE IN SIMPLICITY
Givì Lulù is a brand that successfully combines the right
amount of tradition with the constant search of innovation
and inspiration. We offer our clients a world of white and
refined minimalism. Many shades and sensations are brought
to light from this non color of excellence. White is the
shade of light, enveloping, reassuring, refined, bringing the
mind to its purest origins.
We believe that the power of white is able to magnify
everything that surrounds it, giving its environment serenity
and elegance. Through its natural nuance, we create a
modern, timeless style.
The joy and pleasure of our products is a luxury available
to everyone as quality and design are a value that is never
relinquished. Elegance, quality and softness: those who
choose Givì LuLù, are going to enjoy a warm and loving
gesture for themselves and their home.
YESTERDAY, TODAY AND TOMORROW
A LIFE TIME IN BED
The allure of Givì Lulù begins with the
classic line reinterpreted with a young, clean
and modern style.
Every single collection is designed to respond
to every need of an ever changing society,
where trends and elegance merge and are
reborn every day.
In a world with many possibilities, Givì Lulù
offers a style inspired by equilibrium and
seduction, where the difference
is the meticulous care given to the smallest
details and finishing touches.
Yarns of the highest quality, attention
to details and a unique design make Givì Lulù
a contemporary luxury icon, a true beauty and
well being treatment for the home and
HOME AND PERSONAL LINENS
We take great care in the development of our products
every step of the production, from the
selections of materials, from the design, all the way
through the production process.
Our goal is to create exclusive products with the ability
to give our clients a sense of pleasure both to the
body and mind.
We are always researching natural fibers and colors
for the manufacturing of our fine textiles. From the
Egyptian cotton to the finest linen, we have been
creating the highest refined garments. The comfort
and softness to the touch is and has always been one
of our first priorities.
Our line of products is continuously expanding: from
the rediscovery of ancient and forgotten textiles, to
research on new and innovative fibers, all in the name
of delivering the most comfortable yet functional
products to satisfy the ever growing need of the
IN ITALY AND IN THE WORLD
MADE IN ITALY
Our Italian heritage is our greatest advantage.
For years, our company has been exporting prestigious
Italian quality and style that is indisputable.
We can say with pride that the traditions of our fabrics have
crossed many continents but the love for our heritage is
what brought us back to our roots. This is what gave us the
strength and inspiration to create Givì Lulù.
It’s a commitment that combines diverse objectives: from
creativity to culture, from literature to photography.
Givì Lulù is investing energy and resources to develop opportunities
for growth in the region as well as for the
younger generation by sponsoring events and art
STEP BY STEP
A SUCCESS STORY
Step by step we created a total life style around white, with
products and accessories for every minute of the day.
With so many hours spent in the home, Givì Lulù gives that
touch of charm and exclusivity to our everyday lives.
Close your eyes and let yourself be enveloped in an magical
atmosphere of luxury. Rediscover the undeniable allure and
elegance of white.