OUR BRAND STORY

Givì Lulù brand is an exclusive project developed by the historically acclaimed Italian textile company, Vittorio Ursini & Son. We have been producing linens and home textiles since 1928 with love and care, inspired by our Italian traditions, we have been developing daily the experience necessary to create superior, unique and innovative products. The color white distinguishes and defines our brand with all its different shades and accents to tell our story from the very beginning. For us everything begins with the purity of the cotton flower, opening the doors to a beautiful world of elegance that is Givì Lulù, where every accessory for the home becomes a precious personal experience.

WE BELIEVE IN SIMPLICITY

Givì Lulù is a brand that successfully combines the right amount of tradition with the constant search of innovation and inspiration. We offer our clients a world of white and refined minimalism. Many shades and sensations are brought to light from this non color of excellence. White is the shade of light, enveloping, reassuring, refined, bringing the mind to its purest origins. We believe that the power of white is able to magnify everything that surrounds it, giving its environment serenity and elegance. Through its natural nuance, we create a modern, timeless style. The joy and pleasure of our products is a luxury available to everyone as quality and design are a value that is never relinquished. Elegance, quality and softness: those who choose Givì LuLù, are going to enjoy a warm and loving gesture for themselves and their home.

YESTERDAY, TODAY AND TOMORROW

The allure of Givì Lulù begins with the classic line reinterpreted with a young, clean and modern style. Every single collection is designed to respond to every need of an ever changing society, where trends and elegance merge and are reborn every day. In a world with many possibilities, Givì Lulù offers a style inspired by equilibrium and seduction, where the difference is the meticulous care given to the smallest details and finishing touches. Yarns of the highest quality, attention to details and a unique design make Givì Lulù a contemporary luxury icon, a true beauty and well being treatment for the home and individual.

HOME AND PERSONAL LINENS

We take great care in the development of our products every step of the production, from the selections of materials, from the design, all the way through the production process. Our goal is to create exclusive products with the ability to give our clients a sense of pleasure both to the body and mind. We are always researching natural fibers and colors for the manufacturing of our fine textiles. From the Egyptian cotton to the finest linen, we have been creating the highest refined garments. The comfort and softness to the touch is and has always been one of our first priorities. Our line of products is continuously expanding: from the rediscovery of ancient and forgotten textiles, to research on new and innovative fibers, all in the name of delivering the most comfortable yet functional products to satisfy the ever growing need of the entire family.

IN ITALY AND IN THE WORLD

Our Italian heritage is our greatest advantage. For years, our company has been exporting prestigious Italian quality and style that is indisputable. We can say with pride that the traditions of our fabrics have crossed many continents but the love for our heritage is what brought us back to our roots. This is what gave us the strength and inspiration to create Givì Lulù. It’s a commitment that combines diverse objectives: from creativity to culture, from literature to photography. Givì Lulù is investing energy and resources to develop opportunities for growth in the region as well as for the younger generation by sponsoring events and art workshops.

STEP BY STEP

Step by step we created a total life style around white, with products and accessories for every minute of the day. With so many hours spent in the home, Givì Lulù gives that touch of charm and exclusivity to our everyday lives. Close your eyes and let yourself be enveloped in an magical atmosphere of luxury. Rediscover the undeniable allure and elegance of white.